Direct-to-Consumer Brands
Current economic forces are resulting in consumers being more discerning in discretionary purchases. Lower consumer spending combined with margin pressure is forcing Direct-to-Consumer brands to find creative ways to combat shrinking marketing ROI.
Growth
To stimulate growth, direct-to-consumer brands need to focus on improving the digital customer experience, increase marketing sophistication, build loyalty and expand sales channels.To stimulate growth, direct-to-consumer brands need to focus on improving the digital customer experience, increase marketing sophistication, build loyalty and expand sales channels.
Have you optimized the customer experience from awareness through loyalty?
Agentic Shopping
Agents
Great customer experiences include personalization, mobile-first design and seamless checkout, but many companies still haven’t optimized these experiences. Industry leaders are helping the customer envision the product in their home using Augmented Reality or choose the right product with Agentic AI.
Do you use shopping tools and shopping AI agents to support online purchasing?
Marketing ROI
Often, direct-to-consumer brands are overspending on paid media, in an effort to grow quickly. Multichannel media attribution and ongoing creative testing can help determine the best mix of paid media, organic media and user-generated content for every phase of the purchase funnel.
Are you continually testing the alignment of your target market, creative assets and marketing channels?
Customer Loyalty
Building customer loyalty goes beyond traditional loyalty programs and includes the customer experience at every touchpoint. You’ll need to find ways to create a unique loyalty program that inspires customers to continue engaging and further, to become an advocate. Differentiate yourself by creating a great experience at every touchpoint, including marketing, the website, apps, shipping, returns and customer service.
Do you deliver an optimal customer experience to every customer, every time?
Online Distribution
Channels
If you feel growth constrained, you may want to consider expanding your sales channels to include retail distribution in-store or online, including marketplaces.
Have you extended customer access by maximizing distribution?
Has your business balanced paid & organic media, prioritized the digital customer experience and found ways to create customer advocates?