Pharmaca Integrative Pharmacy logo with a green leaf icon above the text.

2x and 1.75x annual sales lift driven by marketing
expansion & CRO

$100 Million natural health & beauty retailer with 30 stores

The Problem

Pharmaca had an immature digital marketing program and lacked focus on conversion optimization. Despite strong brand recognition in it’s regions, online growth wasn’t accelerating to match its potential, nor hit financial targets.

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The Solution: A Phased Approach

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Year 1 – Marketing Expansion & Traffic Quality Improvement

  • Built out technical and content elements of SEO
  • Optimized and expanded Paid Search campaigns to align purchase funnel stage and keyword type.
  • Scaled the Affiliate Program to drive incremental, performance-based traffic
  • Launched Retargeting Ads to re-engage visitors who left the site
  • Added Comparison Shopping Engines (CSEs) to drive product visibility and competitive pricing traction
  • Tested Programmatic Display to expand customer acquisition to create awareness of Pharmaca
  • Updated attribution model to move beyond last click

Year 2 – Conversion Optimization & On-Site Experience Enhancements

  • Optimized product detail pages to increase add-to-cart rate
  • Implemented AI-powered product recommendations to drive AOV
  • Launched abandoned cart promotions to recover lost revenue
  • Rolled out a customer review program to increase buyer confidence in categories that require more guidance to purchase, such as beauty
  • Improved page load speed to reduce bounce rate and improve the customer experience on PC & mobile
  • Enhanced product categorization, tagging, and filtering to streamline discovery
  • Created a scalable growth infrastructure by launching a new website platform with updated UX, while updating 5 other systems across multiple business functions

The Outcome

2x and 1.75x annual sales growth

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Improved marketing ROI with media mix optimization

Improved conversion with shopping tools, functionality & UX enhancements

Created a scalable growth infrastructure with a new website platform

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Summary Impact

Through a two-year process of strategic execution, Pharmaca achieved 100% annual growth in year 1 and 75% annual growth in year 2. They were able to achieve this through full-funnel marketing tactics, AI-driven conversion tools, a refined customer experience and scalable infrastructure upgrades. These actions unlocked the brand’s online growth potential and positioned it for long-term success.

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