Services

Fractional CMO

Continue building growth momentum with strategic leadership for small teams or to fill a leadership gap.

  • Supporting your business objectives to set you up for success

  • Leading teams or projects that will uplevel your business

  • Bringing omnichannel retail & direct-to-consumer best practices to drive more impact for your brand

  • Providing you with leverage to move faster in developing new strategies & implementing mission-critical initiatives

Growth Strategies

Developing & executing strategic plans to propel your business to its next milestone.

  • Developing a strategic plan with immediate & longer-term actions to ensure continuous improvement

  • Identifying a phased roadmap of growth initiatives

  • Guiding implementation

Multichannel Attribution

Providing you with the insight needed to establish the right media mix that maximizes full funnel ROI.

  • Evaluating marketing tracking & reporting

  • Helping you select the right multichannel attribution partner

  • Choosing a more sophisticated attribution model

  • Optimizing marketing attribution over time with ongoing testing

Customer Acquisition & Conversion

Optimizing acquisition channels and website conversion to maximize marketing ROI.

  • Refining media to focus on right balance of ROI-optimizing channels

  • Updating UX/UI & adding new functionality to improve website conversion

  • Implementing quick wins for an immediate sales boost

  • Creating & executing omnichannel marketing strategy for ongoing revenue growth

Lifecycle Marketing

Increasing customer lifetime value through engagement, loyalty & advocacy.

  • Creating a map of your customer journey

  • Developing & implementing a content strategy that supports the customer journey

  • Building robust lifecycle marketing programs

  • Developing integrated marketing to present a single face of your brand

Omnichannel Customer Experience

Connecting the online, in-store and mobile experiences to portray a seamless brand experience.

  • Evaluating your business objectives, strengths & the customer journey

  • Recommending strategies that connect the customer experience across platforms to increase customer value

  • Ensuring all customer touchpoint data is captured in the Customer Data Platform

  • Leading omnichannel marketing programs from ideation through launch

AI-Driven Marketing
Efficiency

Strengthening your customer insights and empowering your business to get more done with less!

  • Updating critical marketing systems within your Martech Stack with AI-powered tools & functionality

  • Implementing new processes to increase operational efficiency

  • Creating a roadmap for ongoing martech stack updates