Services
Fractional CMO
Continue building growth momentum with strategic leadership for small teams or to fill a leadership gap.
Supporting your business objectives to set you up for success
Leading teams or projects that will uplevel your business
Bringing omnichannel retail & direct-to-consumer best practices to drive more impact for your brand
Providing you with leverage to move faster in developing new strategies & implementing mission-critical initiatives
Growth Strategies
Developing & executing strategic plans to propel your business to its next milestone.
Developing a strategic plan with immediate & longer-term actions to ensure continuous improvement
Identifying a phased roadmap of growth initiatives
Guiding implementation
Multichannel Attribution
Providing you with the insight needed to establish the right media mix that maximizes full funnel ROI.
Evaluating marketing tracking & reporting
Helping you select the right multichannel attribution partner
Choosing a more sophisticated attribution model
Optimizing marketing attribution over time with ongoing testing
Customer Acquisition & Conversion
Optimizing acquisition channels and website conversion to maximize marketing ROI.
Refining media to focus on right balance of ROI-optimizing channels
Updating UX/UI & adding new functionality to improve website conversion
Implementing quick wins for an immediate sales boost
Creating & executing omnichannel marketing strategy for ongoing revenue growth
Lifecycle Marketing
Increasing customer lifetime value through engagement, loyalty & advocacy.
Creating a map of your customer journey
Developing & implementing a content strategy that supports the customer journey
Building robust lifecycle marketing programs
Developing integrated marketing to present a single face of your brand
Omnichannel Customer Experience
Connecting the online, in-store and mobile experiences to portray a seamless brand experience.
Evaluating your business objectives, strengths & the customer journey
Recommending strategies that connect the customer experience across platforms to increase customer value
Ensuring all customer touchpoint data is captured in the Customer Data Platform
Leading omnichannel marketing programs from ideation through launch
AI-Driven Marketing
Efficiency
Strengthening your customer insights and empowering your business to get more done with less!
Updating critical marketing systems within your Martech Stack with AI-powered tools & functionality
Implementing new processes to increase operational efficiency
Creating a roadmap for ongoing martech stack updates
