Omnichannel Marketing Plan to Increase Online &
In-store Sales by 10-15%

$18 Million Sporting Goods Retailer

The Problem

The retailer was uncertain about their ability to meet aggressive sales goals across both online and in-store. An aging website platform and lack of expertise in eCommerce & omnichannel marketing left leadership unclear on how to drive measurable growth in a competitive marketplace.

The Solution

Froghop Digital evaluated their website and omnichannel initiatives to identify
opportunities for step-function growth. They then put together a plan to provide this retailer with growth levers for the future. Key recommendations included:

1. Website Replatform

  • Recommended migrating to a more sophisticated enterprise-grate eCommerce platform that would increase scalability. This platform had industry-leading features & functionality to improve conversion and support large scale eCommerce operations efficiently.

2. Features & Functionality

  • Outlined 5 key features that would increase conversion, Average Order Value and overall online sales. Forecasted the sales lift expected from each feature.

3. Omnichannel Strategy

  • Identified industry-leading omnichannel programs like “Buy Online Pickup in Store”, Real-time inventory & Assisted Selling in-store to increase AOV & conversion in-store.

The Outcome

The retailer received a clear, actionable plan to drive sales both online and offline. Within 30 days, they were equipped with a strategy forecasted to:

Increase online
sales by 10%

Increase in-store
sales by 15%

This gave leadership confidence in their ability to achieve sales goals and a roadmap for sustainable growth.

Summary Impact

In just 30 days, Froghop Digital delivered a clear omnichannel strategy that gave an $18M sporting goods retailer the confidence and roadmap to meet aggressive growth goals. The strategy was forecasted to generate a 10% lift in online sales and 15% increase in-store.

By recommending a replatform, high-impact site features, and best-in-class programs like Buy Online Pay In-Store and assisted selling, the plan highlighted scalable growth opportunities across digital and physical channels.

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