B2B Businesses, SAAS & FinTech
In today’s business environment, B2B business models are facing headwinds they haven’t experienced since the 2008 financial crisis. This is driven by inflation, higher interest rates, reduction in VC investments resulting in cautious enterprise spending. This translates to B2B businesses focusing on:
Sustainable growth
Sharper differentiation
Customer success
Revenue generation
Unlocking value
B2B SAAS
B2B SAAS businesses need to consider whether their business model is the highest leverage model. Many are adapting from sales-led growth to product-led-growth or a combination of those approaches. Marketing challenges specific to these businesses include:
Market saturation and consolidation
Increasing CAC with increasing cost of digital advertising
Increase in customer churn
Drive to increase efficiency via AI solutions
B2B FinTech
FinTech solutions encompass financial tools, payments, and embedded finance for lending, credit, and insurance solutions. Industry dynamics include regulatory complexity and the need to demonstrate reliability & security of financial solutions. Current marketing challenges include:
Need to build trust & credibility
Differentiation versus competitors
Missing data or data silos limit personalization
Difficulty scaling lead generation
Fear of changing to a new business model
Solutions
Froghop Digital is poised to help B2B, SAAS & FinTech businesses adjust their marketing approach to achieve efficient, sustained growth. Here are 5 examples of how we’ll keep you on the path to achieve your revenue goals.
Top of Funnel focus
ROI-efficient Pipeline
Customer Acquisition
Customer Expansion
High commitment from prospects
Simplify product trial
Big bet growth decisions
Iterative Growth
Brand-building content
Content supporting purchase decision
Does your marketing system drive scalable growth, or are you over-investing in an approach for an earlier growth stage or different market conditions?